We all know about Fred Hutch. And we all know about cancer. Fred Hutch decided they wanted to try something new, something that would help us all know cancer a little bit less.
The result was Obliteride - a bike ride designed to raise research funds and obliterate cancer, one rider at a time. We designed the brand from the ground up: creating a fresh tone of voice, web presence, logo design, and overall spirit.
Agency: Hornall Anderson
Obliteride is many things, but at its heart, it's about riding together and going all in. We developed a brand platform, tagline, OOH campaign, and some sweet merch for the ride, all of which have endured over the years.
Agency: Hornall Anderson (now Sid Lee)
