Dove launched its first hair care line made for Black women—and here’s the :30 to prove it.
The campaign launched with social assets and a spread in the May issue of O Magazine.
My role as ACD: concept + production + copy
Our skin will change as we change, through the highs and lows of our life’s journey. But in the narrative of the beauty world, changes in our skin should be opposed, and progress is to be avoided at all costs.
Day in and day out, Dove celebrates all skin, because change is beautiful.
