45% of teen girls quit sports due to low body confidence. Dove and Nike teamed up to launch the Body Confident Sports Program, creating a series of films which aired during 2024’s Super Bowl LVIIII.

Drew loved it, and so did the likes of Venus Williams and Jimmy Fallon.

Since launching the #KeepHerConfident campaign we’ve garnered an unprecedented 19.1 billion earn impressions and we outperformed the campaign’s impressions KPI’s target by 448%.

The work was shortlisted at Cannes 2024.